19 Mar 2013
Posted by Trisha E 
A few members of the Pixel Dreams team recently got a chance to attend a Toronto Board of Trade luncheon with Christine Day, CEO of LuLuLemon Athletics speaking on Brand Culture. When Christine Day talks about creating brand culture, people listen. Taking the athletic clothing company to over $1 billion...
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13 Feb 2013
Posted by Trisha E 
Return on Investment (or ROI) is one of the biggest factors we consider when developing marketing strategies. You always want to know that your money is being put to good use – that you’re making a wise investment in your business. With so many forms of outbound marketing and inbound marketing,...
Read more → 10 Feb 2013
Posted by Lannie 
Bassett & Partners and Microsoft's short documentary Connecting tells a fascinating story about the future of interaction design. The film allows us to hear from some of the key creatives in the industry, drawing our attention to the ways that we respond to our devices and have integrated their existence...
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05 Feb 2013
Posted by Khalid Mokhtarzada 
The short answer Take into account psychology into your marketing mix. The long answer Do you account for perceived value? Businesses often want to spend their marketing budget to increase and enhance the public’s opinion of their product or service. Straightforward? Not exactly. If a few dollars...
Read more → 04 Feb 2013
Posted by Khalid Mokhtarzada 
Round 1. Minding their business. Round 2. The first blow. Round 3. Knock-out Royal Rumble In a twisted-out-of-left-field attempt, SodaStream geared up excitedly to showcase their new SodaStream vs Pesps & Coke ad to Super Bowl watchers only to get rejected by CBS. (Music from...
Read more → 24 Jan 2013
Posted by Trisha E 
MyFonts recently published their list of the Most Popular Fonts of 2012. Along with the general fascination of looking at different styles of type design, the list tells us some interesting trends that took place in 2012. These trends are sparking our curiosity about which ones will stick around and which...
Read more → 24 Jan 2013
Posted by Dave Power 
There is an ad campaign that has been making the rounds online over the last week or so. From being mentioned all over blogs, to spurring discussions on forums, it has become a hot topic. Take a moment to look at the images below before scrolling down. You obviously saw the food stuck between...
Read more → 17 Jan 2013
Posted by Trisha E 
At Pixel Dreams, we are big believers in inbound marketing and, more specifically, blogging. This cost-effective tool for gathering customers to your website does more than just make sure that search engines can find you. It establishes you as a brand that cares about its customers enough to deliver...
Read more → 16 Jan 2013
Posted by Khalid Mokhtarzada 
Vulnerability is one of those qualities that we often value in other people, but are afraid of in ourselves or in our brand. As Lencioni’s quote says, we positively associate vulnerability with being humble and trustworthy, but the word also summons some seemingly unattractive ideas (especially...
Read more → 15 Jan 2013
Posted by Trisha E 
Inbound marketing is popping up all over the place, but the term can be a bit confusing because we generally think of all marketing as perpetually trying to bring customers in. So, what’s the difference between inbound and outbound marketing? Traditional forms of marketing usually fall into the outbound...
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The Future of Interaction Design Lies in Connection
How to make better marketing decisions
Most Popular Fonts of 2012
Brand Culture from the bottom up: Christine Day, CEO of LuLuLemon
ROI delivered to your inboxThe Future of Interaction Design Lies in Connection
Colgate Campaign Makes a Point
LinkedIn Basics
Restaurant Mobile Trends
